Amanda DeVries
Brand & Packaging Designer at Eye Candy Design
North America, South America, Europe
About
Amanda DeVries has spent 19 years mastering the art and science of food packaging design that actually sells. As the founder of Eye Candy Design, she partners with CPG brands to create visual identities, brand strategy and packaging systems that win shelf space and move product. Specializing in ethnic and heritage food brands, Amanda is passionate about rewriting the "exotic" narrative in food packaging, creating designs that help authentic products feel at home in any aisle. Her client portfolio spans condiments, beverages, dairy, snacks, and more, with products on shelves across North America. Her philosophy? Great packaging should feel like a guide for consumers, not a barrier. Amanda's work has been recognized with a 2025 Canadian Printing Award, and her designs have helped clients recoup their design investment in as little as three months of sales. When she's not in design mode, she's exploring flavour, her favourites include carnitas, kimchi, and tiramisu.
Industries Served
Engagement Types
Licenses & Certifications
Nutrition Labelling
RGD
Recommendations
Kris Pettit
Owner at Misty Glen Creamery
“Amanda was amazing to work with. She went over and above helping us brand out food products and retail space....If you are looking for someone who is knowledgeable, talented and has an eye for uniqueness - Amanda is it!”
Polly Senior
Co-owner at Good Pud
“We worked with Amanda at the end of 2022 to design both our brand, and our retail packaging and cannot rate her highly enough. ...You won’t regret working with Amanda!”
Ben Gingerich
Owner at Coastal Coffee
“It has been an absolute pleasure working with Amanda. She is professional and we love her design work.”
Shannon Kamins
CEO & FOUNDER, BOOCH KOMBUCHA at Booch Kombucha
“We secured a Western distributor for Squeeze!!! He said that in 15 years of business he’s never seen a water product with lemongrass and was specifically thrilled with the label- he loved the colours, and the banner showcasing that we use ‘upcycled’ ingredients.”
Clients
