Fernanda Ferreira
Branding + Compliance Expert at Reflective Media Inc.
North America, Europe, South America
About
My name is Fernanda Ferreira and I am principal owner for Reflective Media Inc. since 1998, working with a team of designers to navigate client engagements alongside me. As the team lead I bring a wealth of experience to every project. Throughout the years I have worked at other larger studios and directly handled companies like Ganong and Ferrero which included four Ferrero brands: Tic Tac, Pralines, Nutella Retail, and Nutella Food Services. Other notable entities include Kraft, Bush Brothers and Company, Hain Celestial, Mondelez, and Unilever. With these clients I had the unique opportunity to work on brands like: Dove, Pond’s, Dove Men+Care, Alba Botanica, Jason, Avalon Organics, Garden of Eatin’, Spectrum, Kraft, Heinz, Ore-Ida, Velveeta, Maxwell House, Halls, and Bush’s Beans. Under my own banner here at RM, the range of design and print work has included national campaigns for Palm Canada for span of 7 years, producing all of the Highland Farms private label food products over a span of 5 years, Mattel, Cadbury Neilson, Dricore just to name a few. Our designers are not just creative - they are a uniquely skilled group of design strategists that know how to bring projects to life. Creativity in our studio is borne out by quietly listening to our clients and making sure their vision is what drives every project.
Industries Served
Licenses & Certifications
WBE
WeCONNECT
PAC MEMBER
Canadian Health Food Association MEMBER
Package and Graphic Design Diploma - Humber College
Design Certificate - UofT School of Architecture
Recommendations
Raquell Silva
Co-Founder at Hyper Acai
“We worked with Reflective Media Inc. on a label compliance and branding redesign project to align our packaging with Canadian regulations. Fernanda was knowledgeable and clearly experienced, showing a strong understanding of compliance requirements. They delivered items on time, were responsive to our needs, and managed the project in an organized, professional way.”
Ron Stroup
VP of Sales, SLT Foods Inc. at SLT Foods Inc.
“"The thing that impressed me the most was that they really understood the market and consumers." Reflective Media Inc. provided excellent direction and guidance. The team was knowledgeable about market trends and consumer behavior. They understood how to enter multiple markets and what was needed on the packaging. Reflective Media Inc. was strategic, available, attentive, and communicative. ”
Sara M. Tang
Co-Owner & Co-Founder at Kopi Thyme
“"Reflective Media Inc. didn't cut corners but also avoided over-engineering." Reflective Media Inc. delivered a clean, professional, compliant label that aligned with the client's brand image. Moreover, the team delivered on time and communicated effectively via email, Zoom, and GoVisually. Overall, the team was very professional and thorough in the compliance details.”
Danika Charity
Founder at Maker Milk
“We are a brand-new start-up preparing to bring our very first food and beverage product to the US market. From the moment I connected with Fernanda on a CPG-focused Slack group she has been a wealth of knowledge and an incredible resource. We were looking for guidance around claims and packaging design and she conducted a Graphic Compliance Audit for us. She is extremely knowledgeable and her notes and suggestions were very helpful. We look forward to working with her again in the future. "”
Clients
