Martin Daniels

About

I help food businesses turn ideas into commercially successful products, drawing on over 25 years of experience leading R&D and culinary teams within major organizations and delivering projects for global brands. My experience spans Europe, Asia and North America across foodservice, retail, HMR and travel catering, giving me a broad and commercially grounded perspective on how food performs in different markets and channels. I design scalable, high-impact menu items and food programs for national restaurant chains and grocers, ensuring creativity translates seamlessly into operational reality. Through culinary-led innovation, strategic product development and hands-on execution, I guide clients from concept through to launch — aligning flavour, functionality and financial performance to deliver products that win in market, on shelf and in service.

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