Retired Food Industry Professional with 50 Years of Experience at Big Mouth Food Strategies
North America
Michael is uniquely qualified to assist in helping you connect the dots from your initial product concept to finding the right ingredients and the best fit for a co-manufacturer to place your product on-shelf. Being one of the first food scientists to work for Marks & Spencer (M&S) in the late 70s, he gained detailed insight into the world of Private Label since everything M&S bore the St. Michael brand. In the 80s, Michael was at the forefront of the Canadian Private Label explosion working directly with Dave Nichol at Loblaws, as an outside respondent, as the No Name and President's Choice brands were being developed and rolled out. Employing his experience from M&S along with other industry experience, Michael created a Private Label Division at UFL Foods, now Newly Weds Foods, that catered to the growing demand for Private Label goods. Recognizing that simply emulating a brand was not the path to success, he assisted companies to express their own "personalities" to develop their own renditions of what they wanted their offerings to be. This continued with many start up companies looking to create their own space with their own signature profiles that Michael and his companies could develop for them, at the same time, assisting them to find the right ingredients and co-manufacturers, where necessary. Retired since December 2024 but still keeping current in the industry and available to help you realize your ideal product offerings!
B. Sc. (Food Science), University of Guelph, 1976
Fellow in Business Administration, Canadian School of Management, 1984
National President, Canadian Institute of Food Science & Technology (CIFST), 1992
National President, Canadian Spice Association, 2022-2024