
Principal, Creative Director at Hobson Strategy Design
United States, Canada
Are you a thriving CPG founder, a challenger brand pushing boundaries, or a start-up just finding your footing? If any of these sound like you—I’m here to help. I tailor my services to meet your unique needs by combining proven branding principles with fresh, innovative thinking. Based in Ontario, collaborating clients across Canada, the US and beyond. I’ll help you build a brand that doesn’t just look good — it’ll drive results. Whether you’re starting from the ground up, refining your strategy, or needing cohesive design systems that connect across every touchpoint, I’ve got you covered.
Your brand is more than just a logo - it’s the foundation of your business. I’ll help you build a strong, cohesive brand through strategic design–from brand strategy and identity to logo design, art direction to brand architecture. Whether you're launching, rebranding, or refining your presence, I provide the creative strategy, visual tools, and design assets needed to help you make a lasting impact. Let me bring your brand to life in a way that connects with your audience and drives your business forward.
Great packaging should grab consumers’ attention while telling your brand story. I specialize in crafting packaging that looks great and works hard for you, all while ensuring compliance with government regulations. From label design and line extensions to production, print-ready artwork, and CFIA implementation, I handle the details so you can focus on growing your brand. Let’s create packaging that meets all the right requirements and jumps off the shelf and into shoppers’ baskets.
Your online presence should be working as hard as you do. I’m here make this a reality for you by crafting websites that are not only visually compelling but also user-friendly and strategically built to capture and engage with your audience. I provide the tools you need to strengthen your brand, attract customers, and achieve your goals. Let’s create a seamless digital experience that sets you apart and drives real results. SQUARESPACE CIRCLE GOLD PARTNER™ As a SCGP, I bring you a strategic advantage in building your website. You’ll benefit from a six‑month free trial, 20% off your first annual subscription, and urgent priority support for any technical issues. Plus, you gain a proven expert with deep platform experience. Together, we’ll build a site that not only looks great—but works brilliantly, long term.