Surch Instant Messaging

On Surch Foods, messaging between buyers and suppliers is designed to be efficient, effective and focused on making strong connections. Here's how it works:

Surch Messaging - Connect Instantly, Source Smarter

1. Start a Conversation the Moment You Find a Match

When a buyer finds a supplier or product listing that interests them, they can click the Message icon at the top of the product or company page.
Similarly, suppliers can respond to messages from buyers who have shown interest in their listings.
Currently, to ensure a positive experience and prevent buyers from being overwhelmed, conversations are initiated by the buyer.
We’re actively monitoring engagement and platform activity to determine how messaging functionality may evolve in the future to best support both sides of the marketplace.

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2. Centralized Inbox for Organization

All messages can be found in your Messages tab, located in the My Account dropdown menu.
Conversations are organized by product or opportunity, so you can easily track multiple discussions at once.
To keep communication seamless and responsive, all users/team members for your company can access the conversation. This way the right person can answer questions quickly.
To keep communication seamless, every team member linked to your company account can access incoming conversations. This ensures that questions never sit unanswered. Whoever is available can respond right away, so buyers always get timely, accurate support.

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3. Real-Time Chats That Work for Business

Ask questions about pricing, specs, lead times, or samples without needing to switch to email.
Receive notifications (via email and in-app alerts) the moment you get a reply - so you never miss a conversation.
Save time replying with our prompts menu in the message bar for quick standard requests.

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4. Share, Send, and Stay Organized - All in One Place!

Share attachments like spec sheets, images, or CoA's directly within the message thread.
Seamlessly send documents in the conversation with the attachment icon in the message bar.
Track your conversations in the Chat tab and manage your files in the File tab.
Easily attach or delete outdated attachments in the File tab.
Want to keep buyers engaged? Drop in direct links to your products or company page so they can explore your offerings without ever leaving the conversation.

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5. Seamless Follow-Up

All messages are searchable and timestamped, making it easy to follow up or reference past requests.
You can continue the conversation even after orders are placed - whether discussing reorder, modifications, or ongoing support.

Why It Matters

Buyers get quick access to detailed info without waiting for email responses.
Suppliers can immediately quantify interest, answer questions, and build relationships - right inside Surch.
It’s a fast, streamlined way to turn visibility into engagement, and inquiries into opportunities.

Ready to start connecting?

Check your Messages tab to see any live inquiries, or send a message to a supplier whose product caught your eye.