Why “Services” Matter

Most experts lose opportunities for one reason:
their capabilities aren’t obvious fast enough.

Service Cards fix that by making your expertise:

• Easy to understand (what you do + who it’s for)
• Easy to compare (users can scan multiple experts quickly)
• Easy to act on (it’s clear what conversation to start)

This isn’t about sounding salesy. It’s about being clear about what you can do.

What a Service Card Includes

Each service on your profile is displayed as its own section with:

• A service title (the capability)
• A short description (what you help with + outcomes)
• An image (so it stands out while someone is scanning)

Example from Sylvia Bennett’s profile includes service cards like:

• Functional Food Formulations
• Commercialization & Scale-Up
• Continuous Improvement (CI)
• Product Development & Formulation

How Companies Use Services to Find You

Buyers and suppliers typically search in two ways:

1. They know the problem, not the title
   They’re looking for: scale-up help, costing and pricing, process improvement, etc.
2. They’re shortlisting quickly
   They scan for the expert whose profile makes it easiest to say:
   'Yes - this person can help with exactly what we need.'

Your Services are what help you make the shortlist.

How to Choose the Right Services

When building your profile, pick services that reflect:

• What you’ve done repeatedly
• What you can confidently support right now
• What companies would actually type/search for
• The outcomes you can help deliver (speed, clarity, cost savings, readiness, consistency)

A good rule: 3 - 6 services that are specific is stronger than 12 vague services.

How to Write a Strong Service Description

Keep it clear and practical. Aim for:

• What you do (capability)
• Who it’s for (brands, manufacturers, suppliers)
• What it helps with (the friction you remove)
• What results it supports (readiness, cost control, smoother scale-up, fewer errors)

Example approach (based on Sylvia’s profile)

Instead of “R&D Support,” a service like Commercialization & Scale-Up clearly signals what the client gets help with, moving from kitchen/bench to repeatable production, aligning process, packaging, specs, and timelines.

In Summary

Expert Services on Surch are designed to:

• Help companies find the right expert faster
• Help experts explain their value instantly
• Reduce back-and-forth and speed up the first conversation

Next Steps

Want your services to stand out?

• Review your Service titles: are they specific enough to be searchable?
• Tighten your descriptions: do they quickly explain what you help with?
• Add 1–2 services that reflect the most common requests you want to receive

Ready to update your profile? Head to your Expert Profile and refine your Services.