At Label Launch Solutions, we specialize in driving revenue growth and enhancing brand presence through strategic sales and marketing solutions. Whether you seek Private Label or Branded sales growth, our expertise and dedication ensure your success in a competitive market.

I provide a comprehensive consulting approach for food businesses navigating the complexities of international trade and large-scale manufacturing. My expertise lies in aligning high-level Global Regulatory Strategy with ground-level Process Excellence, ensuring that food safety protocols are both scientifically sound and financially sustainable. With extensive experience in North American and international food laws - including SFCR, FSMA, FSANZ, and EU standards - I help organizations secure global market access through rigorous label validation, export documentation, and supplier risk management. My core services include: - Multijurisdictional Compliance: Navigating CFIA and FDA requirements, including Foreign Supplier Verification (FSVP) and Preventive Control Plans (PCP). - Finance & Risk Management: Balancing quality requirements with budgetary constraints and implementing cost-effective testing and supply chain verification strategies. - Training & Auditing: Delivering technical workforce training in GMPs, HACCP, and Food Defense, while leading successful GFSI-level audit executions (BRCGS, CanadaGAP, SQF, FSSC22000). By integrating technical food safety with operational oversight, I help clients build resilient systems that reduce risk and protect brand integrity in a competitive global marketplace.

Laura Shepherd is a Marketing strategist & Leadership Coach with 30+ years of leadership experience building brands and leading teams across global organizations. She brings a unique blend of strategic insight and people development expertise, having led brand transformations and guided leaders through growth, change, and complexity. With a strong foundation in Consumer Packaged Goods, she brings a strategic approach to business growth. She helps companies—whether startups or established brands—gain clarity and alignment by developing tailored business strategies rooted in insights and analysis.

I work with early-stage food and CPG brands that are preparing to grow, but want clarity before committing more money to production, packaging, or retail expansion. As the co-founder of Whipdd, a flavoured butter brand now sold in 200+ retail stores across Canada, I’ve spent the last few years working through the realities of scaling a CPG business - manufacturing constraints, distributor margins, retail pricing, promotions, and cash-flow trade-offs. Most founders come in with one specific thing that feels stuck: pricing that works in one channel but not another, unit economics that look fine on paper but fall apart at scale, or retailer conversations that keep circling without moving forward. I focus on short, hands-on advisory projects that tackle one of those bottlenecks at a time. The goal is to reach clear, usable decisions quickly — usually within about 30 days — so founders can move forward with confidence instead of second-guessing. Typical outcomes include clearer pricing across channels, stronger numbers behind buyer and broker conversations, and a better understanding of what actually needs fixing now versus what can wait.

Michael is uniquely qualified to assist in helping you connect the dots from your initial product concept to finding the right ingredients and the best fit for a co-manufacturer to place your product on-shelf. Being one of the first food scientists to work for Marks & Spencer (M&S) in the late 70s, he gained detailed insight into the world of Private Label since everything M&S bore the St. Michael brand. In the 80s, Michael was at the forefront of the Canadian Private Label explosion working directly with Dave Nichol at Loblaws, as an outside respondent, as the No Name and President's Choice brands were being developed and rolled out. Employing his experience from M&S along with other industry experience, Michael created a Private Label Division at UFL Foods, now Newly Weds Foods, that catered to the growing demand for Private Label goods. Recognizing that simply emulating a brand was not the path to success, he assisted companies to express their own "personalities" to develop their own renditions of what they wanted their offerings to be. This continued with many start up companies looking to create their own space with their own signature profiles that Michael and his companies could develop for them, at the same time, assisting them to find the right ingredients and co-manufacturers, where necessary. Retired since December 2024 but still keeping current in the industry and available to help you realize your ideal product offerings!

I’ve been channelling my talents into sales and promotions of natural food products, freelancing with Harmless Harvest and other standout brands through XM agencies. I’m a natural communicator—whether connecting with people at trade shows, festivals, or intimate gatherings, I thrive in fast-paced, high-energy environments. Let’s say shyness isn’t in my vocabulary. I’m passionate about bringing brands to life, building genuine global connections, and creating memorable experiences. While I’m currently active in the XM space, I’m looking to land a solid, long-term role where I can bring my energy, creativity, event planning, and administrative skills to a team that values authentic engagement and strong brand presence. Oh, and I’m a proud foodie!

Amanda DeVries has spent 19 years mastering the art and science of food packaging design that actually sells. As the founder of Eye Candy Design, she partners with CPG brands to create visual identities, brand strategy and packaging systems that win shelf space and move product. Specializing in ethnic and heritage food brands, Amanda is passionate about rewriting the "exotic" narrative in food packaging, creating designs that help authentic products feel at home in any aisle. Her client portfolio spans condiments, beverages, dairy, snacks, and more, with products on shelves across North America. Her philosophy? Great packaging should feel like a guide for consumers, not a barrier. Amanda's work has been recognized with a 2025 Canadian Printing Award, and her designs have helped clients recoup their design investment in as little as three months of sales. When she's not in design mode, she's exploring flavour, her favourites include carnitas, kimchi, and tiramisu.